There are many perfumes on the market, but only one evokes the true Mallorca. Flor d’Ametler perfume is made from the blossom of a species typical to Mallorca, the almond tree. A traditional fragrance produced by hand, its recipe is a closely-guarded family secret.
Perfumer Miguel Ángel Benito is the owner of the workshop located in Pont d’Inca (Marratxí) and opened 70 years ago by Bernardo Vallori. The process begins each year in February with the blossoming of the almond trees, a beautiful sight that covers the island’s fields in blanket of brilliant white. The flowers are picked by hand and without any urgency, taking the time necessary time to gather the best harvest possible. The final selection is made at the site of the harvest.
The flowers are soaked for three to four years so as to optimise the extraction of their essence. An essential final touch is the inclusion of a small almond flower in each vial of perfume, as a symbol and natural offering of one of the most deeply-rooted species of our island.
Flor d’Ametler had been revamped and alongside the traditional format offers the classic version, most highly sought after by women aged 35 to 50. ‘Fresc’ is this Mallorcan brand’s most natural fragrance, aimed primarily at young women. Other products from the collection, such as ‘Desig’, Classic, ‘Tradicional’, the varieties of the ‘Fresc’ line, the moisturising cream, gel, oil, soap and pocket-sized vials, are proof of the diversification of a brand able to combine tradition and modernity.
Flor d’Ametler perfume has a limited production of 100,000 units per year. It is sold exclusively in Mallorca, as well as via its corporate website. Ninety percent of its clients are French, German and English. The factory organises group tours of the site, explaining the production process that takes place in its workshops; a real treat for anyone who wants to get up close and personal with the flower of the almond tree, the scent of Mallorca.